Failure modes

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Whether your business is marketing industrial products or consumer goods, product and machine failures can become very costly. Many businesses spend significant money and resources to address failures of products after the sale, and do not realize that it may be possible to reduce or eliminate those issues with an in depth failure modes and Effects Analysis, followed up by targeted design review and design improvements.

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In Search Engine Optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

White Hat World is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO.